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B2B Lead Generation Success
Efforts Account for 39% of Q1 2009 Lead Volume
Serena Software looks to Range Online Media for lead generation in efforts to
maintain the funnel for their sales teams. Serena Software provides application
development software on premise and on demand to over 15,000 customers, including
96 of the Fortune 100. Click here
for the case study.
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Utilizing Slow Seasons for Greater Efficiency
93% increase in exposure on “NutriSystem” brand terms
NutriSystem, a leading weight loss program based on quality food and a nutritionally
balanced meal plan began working with Range Online Media in August 2007 to maximize
online orders through paid search advertising. Click here for the case study.
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New Account Launch
Revenue Increases by 432% in One Months Time
Hawthorn Suites is a member of the Wyndham Worldwide family of brands. Since
the creation of Wyndham Worldwide in 2006, one of the largest hospitality brands
in the world, the partnership between Wyndham and Range Online Media has grown significantly
to encompass brands other than Wyndham Hotels and Resorts. Beginning in Jan 2009,
Range Online Media began management of Hawthorn Suite’s initiatives. Click here for the case study.
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Paid Search Success
Non-Brand Search Drives New Line of Business
Through strategic campaign structure and optimization methodology, Range Online
Media was able to successfully achieve Gap, Inc. Direct’s goals to grow the Maternity
line of business via non-brand paid search at the highest efficiency. Click here for the case study.
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Optimizing User-Generated Content:
Creating Success with Cross-funnel Indexing
It is widely accepted that user-generated content increases SEO performance.
The real question is: How do you index that content in a way that drives maximum
exposure to search engines and, therefore, traffic to your site? This paper discusses
three distinct indexing methods and highlights the key advantages that make cross-funnel
indexing the most effective choice for most website owners. Click here to download the whitepaper.
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Social Media Success
Utilizing Complete Online Program Captures the Exploratory Shopper
In the era of user-generated content, customer participation and various other
social media schemes and applications, most brands have explored the marketing opportunities
made available in the social media channel. Reliant Energy was keenly aware of finding
and filling the right niche. While Reliant didn’t want to miss key opportunities
for connecting with new and existing customers, it also didn’t want to merely jump
on social media bandwagon. In other words, Reliant wanted to create useful, truly
interactive content that enriched their existing and potential customer’s web experience.
Click here for the case study.
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Search Engine Optimization Success
Increasing Brand Awareness and Natural Revenue by 160%
An online brand with a focus on providing unforgettable tours and experiences
at worldwide destinations has several well-known competitors. Viator first joined
Range’s client roster in 2006 with the focus on increasing awareness and natural
search ranking results through SEO efforts.Click here for the case study.
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