Even online, it's all about location, location, location.
Businesses today must find new and creative ways to ensure they are top of mind when customers are on the
purchase path. By employing paid inclusion and shopping feeds, you ensure that your site is indexed, your
message is tailored and your site traffic continuously increases.
> Paid inclusion feeds are the system for listing your content with the search engines. And Range has the
expertise to build your feeds effectively.
> The process - To create an XML (extensible mark-up language) feed, Range crawls your site and extracts
all relevant information, including product names, pricing, and other data points consumers will likely be
seeking. Because feeds are read by computers, not people, we are then able to create a wide list of
potential keywords using every possible word combination – and even commonly misspelled words – that we
can associate with the data. Just like any piece of your marketing mix, technology is only as strong as
the people managing it. At Range, we hand review every listing to ensure your success.
Next, we submit the feeds to the search engine paid inclusion programs. When users search for the keywords
you own, your site will come up in the results.
Last but not least, as with all our programs, we constantly monitor performance and adjust allocation
accordingly.
Search engines results pages are getting more and more crowded these days, and it makes sense to be
found in every section to maximize your visibility. Range also manages:
> Shopping feeds run by the search engines
> Shopping feeds within comparison shopping portals
