Media buyers have been purchasing placements and planning around creative campaigns for years with
limited understanding as to the causal effect on other activities. Creative and broad reach took the
front seat, while your results and their accountability took the back seat. We choose to turn that
equation upside down:
Customer understanding + targeted reach = increased return on investment
At Range, we look at your customer’s decision lifecycle and determine how best to reach him and how best
to communicate with him at each step of the process. By understanding and intuitively targeting your
customer, you eliminate impression waste and increase your revenue.
Our online media services include:
> Strategy – Whether you are trying to accomplish brand awareness, differentiation, cost effective
sales are all of the above, we will work with you to create a game-winning plan.
> Tactical plan – To accomplish the strategy, we will devise tactical steps at each point of the customer
decision lifecycle and success criteria for those steps.
> Creative strategy – We help ensure that your brand promise is consistent through each tactical step,
while shifting the messaging and call to action to suit each medium.
> Media planning and buying – From rich media and behavioral targeting to ad networks and shopping portals,
we will identify the right media partners, targeting, placement and cost to insure your success.
> Campaign Optimization – Once the campaign is live, we will consistently optimize to ensure elimination
of impression waste and ongoing performance improvement.
> Analysis – We will constantly analyze your campaigns against success criteria in order to identify
positive gains due to media activities.
