When it comes to online marketing, the right words are worth a thousand pictures. In fact, using the
right terms – and bidding the correct price for those terms – is crucial. Remember too that in a dynamic
marketplace, what made perfect sense yesterday might be nonsense tomorrow.
The reality of pay-per-click marketing is quite complex, but it happens to be what we are passionate about.
Range creates comprehensive pay-per-click strategy and campaigns for clients domestically and
internationally, utilizing:
> Keyword management - It all begins with keywords and phrases, also called search terms. We do the research
and analysis to generate the right terms, then we ensure they're placed appropriately.
> Bid management and optimization - Take a lesson from Goldilocks on this one. Bid too little and you won't
be seen. Pay too much and you eat into your return. It has to be “just right.” We keep tabs on every bid
and adjust it as often as necessary to maximize ROI.
> Converting descriptions - The importance of language doesn't stop with the search engine. The words a
consumer finds on your site can make the difference between a visitor and a customer. We help tailor your
messaging and landing experience to ensure consumers understand the benefits of the products and services
you’re offering.
> Maximizing your visibility - Collectively, your search terms should convey a powerful overall message
about your brand. We think of your search program as more of a strategic marketing campaign than just a
list of search terms.
