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Range’s team consists of more than 50 search, media and brand marketing specialists who focus on creating customized and fully-integrated campaigns for clients. The team is led by:

> Cheryle Pingel - Co-Founder and Chairman

Specializing in Internet advertising and research marketing, Cheryle Pingel is the co-founder and chairman of Range Online Media. She and fellow co-founder Misty Locke successfully took Range from concept to one of the online industry's leading search marketing and interactive agencies.

Cheryle has fifteen years of experience in marketing, retail, small business management, and online services. She also has extensive experience as a writer, publishing articles in major magazines, including Working Woman, Self, Glamour, and Family Travel.

As an internationally recognized expert in the Internet marketing industry, Cheryle has been a speaker and presenter on online advertising and search marketing topics at leading industry trade shows and conferences. She has also written a number of articles on online search marketing for media and advertising publications.

Cheryle received a BA in Journalism from Texas Tech University, and was named one of Fast Company Magazine’s Top 25 Women Business Builders of 2004.

> Misty Locke - President – Range Online Media & Chief Strategy Officer – iProspect

Misty Locke is the President of Range Online Media and Chief Strategy Officer of iProspect. She has been named one of Fast Company Magazine’s Top 25 Women Business Builders and has advanced Range Online Media to become a leading search marketing and interactive agency. She has served as the president of Range Online Media since she co-founded the award-winning company in 2001. She has also led the company’s strategic direction and growth since its inception and through its recent acquisition by Aegis PLC.

Under her leadership, Jupiter Research named Range as having the highest average client satisfaction rating in the search marketing industry for the past four consecutive years. Additionally, Range Online Media was named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to Inc. Magazine’s Inc. 5,000 list of fastest growing private companies in 2007 and 2008.

Locke is active on agency and search advisory boards for Google, MSN and Yahoo and is passionate about creating an industry environment of accountability to marketers and consumers. She holds a BA in Corporate Communications from The University of Texas and sits on the board of directors of Shop.org. At iProspect she is responsible for the organization’s strategic direction, as well as maintaining the firm’s industry relationships.

Locke is active on agency and search advisory boards for Google, MSN and Yahoo and is passionate about creating an industry environment of accountability to marketers and consumers. Recently Misty was named to the Shop.org Board, a division of the National Retail Federation. She works with clients ranging from Journeys and Neiman Marcus to The Sundance Channel, GAP and Wyndham Hotels & Resorts to build successful search marketing and interactive strategies that are unique in design and implementation, yet built to scale and achieve each client’s individual business goals.

Misty Locke has published numerous articles for industry leading publications including OMMA Magazine, DM News, iMedia Connection and more. Locke is a regular speaker at influential industry conferences, including Luxury Interactive, Shop.org, Search Engine Strategies, Search Marketing Expo, eTail, WebmasterWorld, and ad:tech.

Misty holds a BA in Corporate Communications from The University of Texas and makes sure to prioritize her schedule around Longhorn home games.

> Ray White - Chief Operating Officer – Range Online Media & Executive Vice President, Managing Director – iProspect, Dallas

Ray White is the Chief Operating Officer of Range Online Media, as well as Executive Vice President and Managing Director of iProspect, Dallas. In this role, White develops and manages implementation of short-term and long-term strategic plans for the Range Online Media’s growth. He focuses on improved infrastructure, processes and best practices to increase efficiencies with the team of more than 60 employees. Additionally, he heads up the technology build-out of Range Online Media in order to exceed customer’s expectations. He was instrumental in the creation of Range’s proprietary SRS (Strategic Results System) technology, a cross-media measurement and reporting platform with thousands of configurations and reporting capabilities to meet each unique client’s needs.

After extensive experience driving start-up and fortune 1000 companies to increased profitability, White joined Range Online Media in 2004 to become the Chief Operating Officer. Ray has more than 20 years of marketing and product experience and was the marketing lead for four companies that grew from $0 in revenue to as much as $320 million. Prior to joining Range, he offered strategic leadership at Media3Net, Match.com, Clearwire Technologies and Verizon Communications.

A recognized expert in strategic business planning, revenue and business-building, marketing strategy and product development, White leads organizational operations to ensure the industry’s highest customer satisfaction rating, and also contributes to the strategic direction of the larger iProspect organization. White is a graduate of the University of Texas at Arlington, where he received a B.B.A in management and an M.B.A. in marketing.