Range’s Search Engine Optimization team maximizes your search engine rankings… naturally. What this
really requires is understanding how the search engines work, what techniques the engines deem to be
ethical, and how your target audience uses them. It's a task that requires both technical understanding
and marketing savvy.
> The technical part - Search engines work in mysterious ways. Search algorithms take into account numerous
factors, including how often and where keywords appear on a page; invisible data such as meta tags, image
tags and title tags; and popularity, that is, how many sites link to a given URL. Each search engine has
its own formula for evaluating pages, determining relevancy and presenting results. And each search engine
is continually updating its algorithm, so constant optimization is key.
> The marketing part - If you think search engines are mysterious, they're nothing compared to human beings.
Figuring out what people want and how they go about satisfying their needs has been the calling of marketers
since commerce was invented. Range completes the legwork necessary to understand how the customer behaves
in the marketplace and how that behavior changes over time.
> The really cool part - Putting it all together. Once we understand your customers' buying patterns, Range
makes sure your site is optimized for the correct search terms. We'll work with the editorial staff and
suggest copy rewrites and content restructuring. We might also suggest additional content or functionality
for your site to increase its profile and encourage other sites to link to it.
