Your online marketing does not end when a customer reaches your site. In fact, some would say that is just the beginning of the relationship. By optimizing your site and the advertising that leads to it, Range can create cost savings and increase your conversion rates. We have partnered with leading multivariate testing and conversion optimization platforms in order to offer our clients a program with the unique ability to inspire and facilitate customers’ purchases.
We will work with you to lead your customers from the investigation process through the purchase process with ease, utilizing services like:
> Landing Page Optimization
> Onsite Behavioral Targeting
> User Flow and Checkout Optimization
> A/B…n and Multivariate Testing
Test prioritization, development, and launch can be daunting tasks. We strive to provide value beyond strategy and reporting by using our experience and agility to deploy the following campaigns:
Flow Optimization provides targeted registration and checkout experiences to increase website conversion rate at the “bottom of the funnel.” Different user groups will respond differently to conversion experiences. This methodology typically results in targeted forms and checkouts.
> Channel Targeting
> Alternate Payments
> Shopping Cart Design
> Registration
> Automated Product Suggestions
> E-mail Testing
Opportunity: Optimal click flows for Search, Media, and E-mail.
Site Optimization provides targeted browsing, landing, creative, and content experiences to increase conversion rate at the “top of the funnel.” This methodology often focuses on driving more traffic to points of conversion thus increasing the number of desired actions.
> Content Personalization
> Behavioral Targeting
> Navigation Testing
> Homepage Optimization
> Product Detail Page Optimization
Opportunity: Delivering promotions of interest on return visits; personalized offers.
Range’s optimization principles and incremental testing methods deliver results for our clients by launching significant tests that provide actionable results in short periods of time.
