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Range’s team consists of more than 50 search, media and brand marketing specialists who focus on creating customized and fully-integrated campaigns for clients. The team is led by:

> Cheryle Pingel - Co-Founder and Chairman

Specializing in Internet advertising and research marketing, Cheryle Pingel is the co-founder and chairman of Range Online Media. She and fellow co-founder Misty Locke successfully took Range from concept to one of the online industry's leading search marketing and interactive agencies.

Cheryle has fifteen years of experience in marketing, retail, small business management, and online services. She also has extensive experience as a writer, publishing articles in major magazines, including Working Woman, Self, Glamour, and Family Travel.

As an internationally recognized expert in the Internet marketing industry, Cheryle has been a speaker and presenter on online advertising and search marketing topics at leading industry trade shows and conferences. She has also written a number of articles on online search marketing for media and advertising publications.

Cheryle received a BA in Journalism from Texas Tech University, and was named one of Fast Company Magazine’s Top 25 Women Business Builders of 2004.

> Misty Locke - Co-Founder and President

Misty Locke is the co-founder and president of Range Online Media. She was named one of Fast Company Magazine’s Top 25 Women Business Builders of 2004 and has advanced Range to become a leading search marketing and interactive agency, with six domestic and international offices. Misty is a regular speaker at influential industry conferences, including Search Engine Strategies, Search Marketing Expo, eTail, WebmasterWorld, Ad-Tech and Shop.org.

Misty has led the strategic direction and growth of Range since the company’s creation in 2001. She is proud to have directed the company’s mission of providing customers with measurable and industry-leading success metrics and world-class customer service. Under her leadership, Jupiter Research named Range as having the highest average client satisfaction rating in the search marketing industry for the past four consecutive years.

Misty is active on agency and search advisory boards for Google, MSN and Yahoo and is passionate about creating an industry environment of accountability to marketers and consumers. She works with clients ranging from Nike and Neiman Marcus to The Sundance Channel and Wyndham Hotels & Resorts to build successful search marketing and interactive strategies that are unique in design and implementation, yet built to scale and achieve each client’s individual business goals.

Misty holds a BA in Corporate Communications from The University of Texas and makes sure to prioritize her schedule around Longhorn home games.

> Ray White - Chief Operations Officer

After extensive experience driving start-up and fortune 1000 companies to increased profitability, Ray White joined Range Online Media in 2004 to become the Chief Operating Officer. In this role, Ray develops and manages implementation of short-term and long-term strategic plans for the company’s growth. He focuses on improved infrastructure, processes and best practices to increase efficiencies with the team of more than 50 employees.

Ray has more than 20 years of marketing and product experience and was the marketing lead for four companies that grew from $0 in revenue to as much as $320 million. Prior to joining Range, he offered strategic leadership at Media3Net, Match.com, Clearwire Technologies and Verizon Communications.

A recognized expert in strategic business planning, revenue and business-building, marketing strategy and product development, Ray leads organizational operations to ensure the industry’s highest customer satisfaction rating. Ray is a graduate of the University of Texas at Arlington, where he received a B.B.A in management and an M.B.A. in marketing.